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Utilizing web, theatrical, broadcast, and Blu-Ray/DVD

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The long form piece debuted during the Super Bowl. Other versions brought to hundreds of millions before Warner Bros. movies and as promo material for at-home media.

[nt_forester_section_counter numbertag=”h2″ titletag=”h4″ number=”2,000,000″ title=”Dollars Raised” nsize=”50px” ncolor=”#ffffff” tcolor=”#ffffff”]

Making an impact on global hunger through Save the Children, International Rescue Committee, & MercyCorps.

The Challenge

Raise awareness for a fundraising campaign and compel people to donate.

The Solution

Create a man on the street piece based on the viral web series Fifty People, One Question.

Utilize multi-targeted distribution channels.

Maximize awareness by creating optimized versions for each channel.

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The accompanying media campaign and our efforts helped raise over $2 Million dollars in donations and matching funds by DC Entertainment.

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