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DC Comics and Warner Brothers

We Can Be Heroes

Awareness and fundraising campaign
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When were you

NEEDED?

By the

Numbers

4

Distribution channels

Utilizing web, theatrical, broadcast, and Blu-Ray/DVD

5

Versions

The long form piece debuted during the Super Bowl. Other versions brought to hundreds of millions before Warner Bros. movies and as promo material for at-home media.

2,000,000

Dollars Raised

Making an impact on global hunger through Save the Children, International Rescue Committee, & MercyCorps.

The Challenge

The Solution

Raise awareness for a fundraising campaign and compel people to donate.

Create a man on the street piece based on the viral web series Fifty People, One Question.

Utilize multi-targeted distribution channels.

Maximize awareness by creating optimized versions for each channel.

Media

Campaign

The accompanying media campaign and our efforts helped raise over $2 Million dollars in donations and matching funds by DC Entertainment.

Ready to Collaborate?

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